There is good news for those who are eagerly waiting for sustained e-commerce growth in Canada.
Seniors have joined the bandwagon spurring Internet growth.
According to a report by Statistics Canada, the number of seniors using internet grew by a whopping 20 percent with nearly 50 percent of Canadians 65 or older admitting they go online regularly.
Such news certainly presents opportunities to Michael Dadoun of Montreal. Age is not likely to be a factor that will hinder internet usage.
As more seniors get addicted to web, their online transactions increase.
There are a whole lot of products that are mostly purchased by the seniors. These include medical supplies, canes and walking sticks, optical, and pro therapy supplies and more.
Michael Dadoun, UpClick is aware that internet is a wonderful resource for information providing opportunities for active seniors to learn about products they use and need in their day to day life. For Michael Dadoun of Montreal the elderly are representing a market segment that has long been neglected. Market researchers have analyzed buying behaviors of blacks, whites, Hispanics, teenagers, and Asians, but largely neglected the seniors.
With more aged Canadians having an improved image with regard to their health and hobbies, the economic rewards of successfully targeting this segment must be realized by e-retailers. Seniors are now exhibiting more leisure time activities. Fortunately, travel and entertainment industries have begun to notice the impact this can have on their business.
Michael Dadoun of Montreal, by unveiling a platform that provides e-commerce solutions to the digital industry, has created for e-commerce merchants a solution that has made online payments simple. This is a good augury for the seniors as well as for future growth of e-commerce.